27 March 2012

Privacy Economics

ENISA, the European Network and Information Security Agency, has published a report on the economics of privacy.

Cover page from the ENISA report 'Study on monetising privacy - An economic model for pricing personal information'

Study on Monetising Privacy - An Economic Model for Pricing Personal Information examines approaches used to analyse the interaction of personalisation, privacy concerns and competition between online service providers. The report describes existing work on the economics of privacy, discusses a theoretical model and the results of experiments to validate versions of different the model.

The research found that consumers are making economic decisions based on personal data exposure, but there is a need for flexibility from regulators and transparency in services, to enable a more efficient privacy market.

Posted on: 27 March 2012 at 07:45 hrs

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